Paid Social Campaigns
Reach the right people with the right promise-and send them to fast, matching pages. We build high‑signal audiences, ship thumb‑stopping creatives, align offers and landings, and optimize budgets to real outcomes.
?Tip: One offer per ad set → cleaner learnings and better ROAS.
What we deliver in paid social
AAudiences
Prospecting, lookalikes, interest stacks, and robust exclusions; retargeting by depth (views, site, carts, leads).
CCreatives
Short‑form video, carousels, stat visuals; multiple hooks and angles per offer-mobile‑first and brand‑safe.
OOffers
Clear value props, proof near CTA, pricing clarity; one promise per ad for relevance and recall.
LLanding Alignment
Ad → page headline match, fast load, short forms, and event hygiene for optimization.
BBudgets & Bidding
Learning‑friendly budgets, CBO/ABO mix, and move to value‑based optimization when stable.
RReporting
CPA/ROAS by audience and creative, assisted conversions, and 3–5 actions weekly.
Account structure and objectives
We separate prospecting from retargeting and align objectives to data quality, not vanity metrics.
- Campaigns by funnel stage: Prospecting / Retargeting / Loyalty
- Ad sets by audience theme; single offer per set
- Objectives: Conversions/Leads; traffic/video only for upstream signals
?Keep one major change per cycle to understand causality.
Creative testing that actually learns
Angles
Outcome, pain relief, social proof, urgency-test angles before micro‑tweaks.
Formats
UGC face‑cam, demo clip, carousel summary, stat visual-platform‑native and fast to ship.
Readability
Big type, captions on, safe margins, one idea per frame; end card with single CTA.
Budgets, bidding, and weekly loop
Stabilize signals, then scale winners-without starving learning.
- ABO for tests; CBO for scaling proven sets
- Move to value optimization once events are clean
- Weekly loop: query breakdown → creative refresh → audience trims → bid/limit tuning
?Scale by 10–20% increments; avoid resetting learning.
Tracking and attribution sanity
Clean events
Primary conversions (leads/sales), secondary (view content, add‑to‑cart), deduped and verified.
Attribution views
Platform vs. analytics vs. blended; assisted conversions and hold‑out tests where feasible.
Dashboards
CPA/ROAS by audience/creative, funnel drop‑offs, and an action list-no vanity graphs.
Brand safety and policy compliance
Creative and placement rules that protect reputation while maximizing reach.
- Claims checklist and mandatory disclosures
- Negative keywords/blocked lists where supported
- UGC rights management and creator whitelisting
Paid social packages
Starter
- 2–3 creatives/angle
- ABO tests
- Basic reporting
Growth
- Weekly creative swaps
- Bi‑weekly optimization
- Attribution sanity checks
Scale
- Creator program
- Incrementality tests
- Weekly sync
Ready to turn attention into revenue?
Share your offer, audience, and markets. We’ll map audiences, creatives, budgets, and measurement-clean and clear.
FAQs
How fast can paid social show results?
Initial learnings arrive within days; stable CPA/ROAS typically emerges over 2–4 weeks as creative and audience signals train the algorithms.
Do you create the ad creatives as well?
Yes-UGC face‑cam, demo clips, carousels, and stat visuals with multiple hooks and on‑brand design, sized per platform.
Which objective should we start with?
Use Conversions/Leads when events are set up; use video/traffic only to seed retargeting or when data is too thin for conversion optimization.
How do you prevent wasted spend?
Robust exclusions, frequency controls, placement hygiene, weekly creative refresh, and clean events/UTMs to guide optimization.