Strategy & Planning
Pick the right platforms, define clear pillars, and set a cadence that’s easy to keep. We turn goals into a simple, repeatable social plan-so every post has a job and every month shows progress.
?Tip: Fewer platforms, clearer pillars, consistent cadence → better reach and ROI.
What we plan and document
AAudience & Personas
Jobs-to-be-done, pains, and triggers mapped to platforms and formats. Clear “who, why, where”.
PPillars & Formats
3–4 pillars with weekly format mix (reels, carousels, proofs, FAQs) to keep cadence steady.
CChannel Strategy
Primary vs. supporting channels, posting times, hashtag/keyword hygiene, and cross-post tweaks.
MMessaging Framework
Hooks, value props, and CTAs by stage (learn/compare/act) with swipeable examples.
GGovernance & Roles
RACI, response SLAs, approvals, and crisis playbook. Brand-safety checklists included.
RRoadmap & KPIs
Quarterly goals, monthly themes, and metric targets with reporting cadence and owners.
Audience-first pillars and calendar
We start with customer jobs and objections, then design pillars and a weekly mix that answers real questions.
Pillars blueprint
- Education: how-tos, frameworks, checklists
- Proof: case snippets, UGC, before/after
- Product: features → outcomes, FAQs
- Community: prompts, polls, live Q&As
Weekly mix
- 1x anchor idea → 3–5 derivatives (reel, carousel, quote, story)
- 2x tips posts with clear takeaways
- 1x proof near an offer
?One offer per week simplifies tracking and lifts conversion.
Channel mix and format guidelines
Instagram/Reels
Hook in 2–3s, captions on, 1080×1920, save/share prompts over hashtags volume.
YouTube/Shorts
Problem → promise → steps; 30–60s shorts, 3–7m explainers; end cards with a single CTA.
First-line hook, 3–5 bullets, clean visuals, comments prompt; weekly POV posts for authority.
Messaging and creative system
Reusable patterns speed production without killing originality. We define hooks, layouts, and proof placements.
- Hook patterns: problem → promise → proof
- Layouts: title, visual, takeaway, CTA
- Proof: logos/quotes adjacent to CTA
- Copy: short sentences, specific outcomes
?Design for thumbs: one idea per frame, big type, quiet backgrounds.
Governance & brand safety
Roles, approvals, claims checklist, disclosure for creators, and comment moderation rules.
- RACI + SLAs for comments/DMs
- Pre-flight checklist for posts/ads
- Usage rights for UGC/creator assets
Crisis plan
Escalation ladder, holding statements, and monitoring to manage spikes or misinformation.
- Issue tagging and triage
- Single owner for responses
- Post-mortem and updates
Analytics, OKRs, and monthly roadmap
OKRs
Quarterly objectives with clear key results (reach, saves, profile→site, leads).
Dashboard
Content health, funnel steps, assisted conversions, and next actions.
Review cadence
Monthly retro: winners, losers, one hypothesis to test next.
Governance pack
Templates, tone guide, hashtag/keyword glossary, and response scripts.
Planning packages
Growth Strategy
- Messaging/creative system
- Brand safety + crisis plan
- Monthly roadmap
Ready to turn goals into a clear social plan?
Share your audience and priorities. We’ll map platforms, pillars, cadence, and metrics-clean and simple.
FAQs
Which platforms should we prioritize?
Start where customers already spend time-often Instagram/YouTube for B2C and LinkedIn for B2B-then expand once the core proves ROI.
How detailed is the content calendar?
We provide monthly themes, weekly formats, owners, deadlines, captions/hook patterns, and asset specs-ready to schedule.
Do you include governance and brand-safety rules?
Yes-RACI, approvals, claims and disclosure checklist, response scripts, and a crisis plan with escalation steps.
How do you measure strategy success?
Quarterly OKRs, monthly dashboards, and a short action list-tracking content health, funnel steps, and assisted conversions.